Our journey began in 2017 with the belief that the Walla Walla Valley was poised to rise on the world wine stage. We were particularly intrigued by a small wine-growing appellation called The Rocks District of Milton-Freewater, where a unique 3,600-acre area possessed one essential quality for global significance: terroir. Terroir refers to the natural environment where a specific wine is produced, including soil, topography, and climate. This distinctiveness of place is rare in the wine world and allows both connoisseurs and novices to be instantly transported to that location when they smell or taste wines from these regions. This characteristic is what makes Burgundy, Barolo, Bordeaux, and Napa Valley stand out in an increasingly crowded market of wine choices.